Ghana: Guinness Ghana Breweries launches new Odehye3 Beer
Guinness Ghana Breweries Limited (GGBL) has launched Odehye3 Beer which the company describes as “a beer celebrating Ashanti heritage, progress & future”, GhanaWeb reported on December 4.
Odehye3 Beer, locally produced in Ghana, is distributed in the Ashanti Region and available in 625ml and 300ml bottles.
Melanie Ramsey – Marketing and Innovations Director of GGBL said, “Innovation is at the very core of our business. The Ghanaian consumer is evolving, becoming more sophisticated and aspirational yet very much rooted in culture and heritage”.
“It is in line with this that we forge into a new era with the people of Ashanti Region to launch Odehye3 Beer - the first truly local beer. The uniqueness of Odehye3 Beer lies in the carefully selected raw materials sourced locally and brewed in the Ashanti Region to the highest quality standards for all the people of the entire region.”
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